Many families try keeping up with modern societies standards and fighting to keep up with the Joneses, due to this many parents lack the time to spend with their children. Parents being too exhausted to come home from work and play with their kids rely on television to do the entertaining and playing with them. What these parents do not know is that their kids are being manipulated and brainwashed in the process. Its a vicious cycle, parents work to keep their kids happy meaning lesser hours to spend with their children and due to this children spend more time watching television wanting more expensive and "cooler" things.
I do not think parents should be to blame for this. The deregulation of marketing to kids in the 1980's is no doubt to blame. The government however likes that children are spending it keeps the economy afloat but what they don't realize is what long term effects this overwhelming marketing is having on children. Children are being brainwashed to want more, buy more because it will make them fit in more and it will make them cool. This abusive invasion of the minds of children has caused rises in ADHD, ADD, child obsesity and child diabetes.
In my opinion to resolve this horrible trend in marketing (aka brainwashing) children the government needs to step in again and save our children from these horrible marketing corporations. I'm not saying cut off advertisements to children all together but atleast give them some limitations to which they can study, observe and sell things to kids.
